13 New Business Books for 2020

Here is a list of new and upcoming business books in 2020 for entrepreneurs, managers, and creative professionals. Learn how to make better decisions, protect your data, redefine or find peace with yourself, develop a side hustle, connect with a new generation of consumers, and more.

New Business Books for 2020

How to Decide: Simple Tools for Making Better Choice by Annie Duke

How to Decide

How to Decide

In “How to Decide,” poker pro and author of “Thinking in Bets,” Annie Duke, will teach you a better way to make quality decisions. Learn to think clearly, act with confidence, cut down on second-guessing, and be more decisive and more productive. Identify and dismantle your hidden biases, extract the highest quality feedback, recognize the influence of luck, pace your decisions correctly, and make decisions to realize your goals. Paperback $ 18.00; Kindle $ 13.99.

The Fifth Domain: Defending Our Country, Our Companies, and Ourselves in the Age of Cyber Threats by Richard Clarke and Robert Knake

The Fifth Domain

The Fifth Domain

Richard Clarke and Robert Knake, security experts with decades of national security work, explore the “fifth domain,” the Pentagon’s term for cyberspace. From the White House Situation Room to Fortune 500 boardrooms, the writers detail what’s necessary for our cyber resilience, providing an insider look at what works in the struggle to avoid cyberwar. Kindle $ 14.99; Hardcover $ 17.49.

Zconomy: How Gen Z Will Change the Future of Business — and What to Do About It by Jason Dorsey and Denise Villa

Zconomy

Zconomy

“Zconomy” is a guide to help businesses understand and adapt to the emerging Generation Z, the fastest-growing generation of employees and consumers. Learn the ins and outs of Gen Z for marketing, sales, and hiring strategies. Researched and written by Dr. Denise Villa and Jason Dorsey from The Center for Generational Kinetics, “Zconomy” is based on research from more than 60 generational studies and work with more than 500 companies around the world. Kindle $ 14.99; Hardcover $ 29.99.

The Serendipity Mindset: The Art and Science of Creating Good Luck by Christian Busch

The Serendipity Mindset

The Serendipity Mindset

“The Serendipity Mindset” explores the nature of good fortune and how to cultivate it to propel your future. Learn how to see what others don’t and combine those observations in unexpected and strategic ways. Find out how to detect the moments when random or unconnected ideas merge to form new opportunities. Identify approaches to improve conditions to let serendipity grow in your life. Kindle $ 14.99; Hardcover $ 28.00.

Personality Isn’t Permanent: Break Free from Self-Limiting Beliefs and Rewrite Your Story by Benjamin Hardy

Personality Isn't Permanent

Personality Isn’t Permanent

Does your past define you? You may be constraining your future success. Your personality is something you can intentionally choose and create. Learn to reframe your past and design your future. “Personality Isn’t Permanent” is a practical guide for transcending limitations and becoming the person you always wanted to be. It draws on psychological research to end the misconception that personality is innate and unchanging, and it provides illustrative stories of radical self-transformation. Kindle $ 13.99; Hardcover $ 27.00.

Unleashed: The Unapologetic Leader’s Guide to Empowering Everyone Around You by Frances Frei and Anne Morriss

Unleashed

Unleashed

Effective leadership is not about you; it’s about building others up. Through inspiring stories from ancient Rome to the NBA, “Unleashed” explores how the most effective leaders use trust, love, and inclusion to create the ideal space for people to excel. Follow this practical guide to unleash greatness in others, who will, in turn, create the best environment for your own success. Kindle $ 17.49; Hardcover $ 29.87.

Brag Better: Master the Art of Fearless Self-Promotion by Meredith Fineman

Brag Better

Brag Better

“Brag Better” is a guide to effective self-promotion. Unlock possibilities with positive language that makes your brand memorable. Develop your business description with simple, sticky terms. Learn to eliminate language that undermines you and your work. Kindle $ 13.99; Hardcover $ 26.00.

Bezonomics: How Amazon Is Changing Our Lives, and What the World’s Best Companies Are Learning from It by Brian Dumaine

Bezonomics

Bezonomics

Based on behind-the-scenes reporting from 150 sources inside and outside Amazon, “Bezonomics” explores the underlying principles of the internet giant. See how other companies replicate these laws, and find out the best ways to Amazon-proof your business. Kindle $ 14.99; Hardcover $ 28.00.

One Step Ahead: Mastering the Art and Science of Negotiation by David Sally

One Step Ahead

One Step Ahead

“One Step Ahead” reveals the secrets and science behind the art of negotiation. Learn when (and when not) to negotiate, how to lead the negotiation, how to be tough and fair, and the personality traits to cultivate. See how master negotiators, such as real estate billionaire Sam Zell and hostage negotiator Giandomenico Picco, honed their craft. Kindle $ 14.99; Hardcover $ 29.81.

Rethinking Success: Eight Essential Practices for Finding Meaning in Work and Life by J. Douglas Holladay

Rethinking Success

Rethinking Success

Learn how to find meaning, balance, and purpose throughout your career while you find personal achievement. “Rethinking Success” can help you maintain the practices and values that keep you in tune with your most cherished beliefs. Learn how to stay focused, connected, and joyful throughout your working life. Kindle $ 14.99; Hardcover $ 27.99.

The Ravens: How to prepare for and profit from the turbulent times ahead by Robert Kiyosaki and James Rickards

The Ravens

The Ravens

In “The Ravens,” best-selling financial writer James Rickards and Robert Kiyosaki (author of “Rich Dad Poor Dad”) team up to examine our precarious financial future. Explore the best ways to prepare for and profit from the turbulent times ahead. Hardcover $ 27.95.

Remarkable Retail: How to Win & Keep Customers in the Age of Digital Disruption by Steve Dennis

Remarkable Retail

Remarkable Retail

“Remarkable Retail” examines the trends that are changing retail. If you have a brick-and-mortar presence, get eight strategies to reimagine the customer experience in the age of digital disruption. Hardcover $ 25.99.

The Money Tree: A Story About Finding the Fortune in Your Own Backyard by Chris Guillebeau

The Money Tree

The Money Tree

In “The Money Tree,” side-hustle guru Chris Guillebeau presents a story of how individuals can create their financial destiny. The tale follows Jake Aarons getting evicted, burdened with debt, and at risk of job loss. Through a support group of co-workers, Aarons learns to develop a side-hustle and discover the untapped skills he needs to control his financial life. Kindle $ 13.99; Hardcover $ 26.00.

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