YouTube was in attendance once more at the annual online video conference VidCon, hosted at the Anaheim Convention Center in California.
In case you missed the livestream of YouTube at VidCon 2017, here’s a quick recap of everything YouTube announced.
Life in VR
With a view toward making virtual reality (VR) more accessible and affordable, YouTube revealed a new video format called VR180. Designed in conjunction with Google’s VR team Daydream, VR180 promises immersive 3D video while creators only have to capture 180-degrees — they basically only have to film what they see in front of them rather than trying to capture a full 360-degree landscape.
To help support this new format, YouTube is also teaming up with manufacturers such as Lenovo, LG, and Yi to build new VR180 cameras that will reportedly only cost around $ 200.
YouTube also used VidCon 2017 to announce that, within the next few weeks, an update will be rolled out for its mobile app that ensures videos can “dynamically adapt” to whatever size the user wants. In real terms, this means that irrespective of whether a video was shot vertically or horizontally, YouTube will adapt it to fill the screen.
Sharing and chatting
This was actually quietly unveiled last year as part of a small-scale pilot, but YouTube will soon begin rolling out new messaging and sharing features within the mobile app.
It’s basically designed to remove the friction from sharing YouTube videos with friends — rather than copying/pasting links from YouTube into WhatsApp or email, you can instead share and discuss a video with friends directly within the YouTube app.
The new chat and sharing feature will be landing across Latin America in the next few weeks, followed by the U.S. “soon after.”
First announced back in February, YouTube TV is a $ 35 online cable bundle with 40 networks on board. It launched in April in just five U.S. markets, but at VidCon 2017 YouTube revealed that it’s coming to ten more markets within the next few weeks: Washington, D.C.; Phoenix; Detroit; Atlanta; Houston; Dallas-Fort Worth; Minneapolis-St. Paul; Miami-Fort Lauderdale; Charlotte; and Orlando-Daytona Beach-Melbourne.
YouTube debuted its first YouTube Red originals in February 2016, and in the months since nearly 40 original shows and movies have landed on YouTube Red. At VidCon 2017, YouTube gave a glimpse into 12 more originals coming up this year.
And finally: YouTube CEO Susan Wojcicki revealed that 1.5 billion logged-in users visit YouTube each month, with viewers watching an average of one hour of video each day on their mobile phones alone.