In today’s digital age, people are turning their backs on traditional brick and mortar stores and looking online for their shopping. As a business, you need to keep up with these trends towards cyberspace. E-commerce is currently a booming industry, and there’s a lot of opportunity for businesses with the right strategy. If you want to stay competitive, you need to be ahead of the curve with your business plan! Here are 7 tips for improving your e-commerce strategy.
Search Engine Optimization or SEO isn’t just for big-name businesses and should be a big part of your E-Commerce strategy. Even small e-commerce businesses can benefit from using SEO for their business. By optimizing your website with SEO, you make sure your customers can actually find you. No matter your industry, there are a lot of competitors out there fighting for the same customers. It’s up to you to make sure your pages use the right keyword and include the right content to appear high on search results.
2. Mobile Optimization helps your E-Commerce strategy
More people are shopping online with their phones than ever before. According to Smart Insights, mobile shopping is going to dominate e-commerce in the next few years. It’s up to you to make sure your business website is optimized for all devices. Your website should be just as easy to navigate on mobile screens as it is on desktop screens!
3. Customer Service
The customer experience is fading quickly in the age of the internet. Now, people interact more with the screen than they do with people. As a business, you need to make it a priority to keep lines of contact open between your business and customers. Create a customer service plan like live chat support or quick contact methods that bridge gaps between you and customers.
4. Social Media
It’s not enough to just have a website nowadays. With social media dominating the online space, people want to interact with their favorite businesses in new ways. Social media lets people follow your business so you can form connections and gain insight into your audience. Create an account for your business on the same platforms your audience spends their time!
When shopping in person, people can see products for themselves before they purchase. Online, other than photos, there’s no way to see the product before checking out. Reviews help users gain more information about products before they buy them. According to People Claim, 70% of people read reviews before making a purchase.
6. Fast Checkout
One of the biggest challenges as an e-commerce business is abandoned carts. If people have to go through too many steps before entering their credit card info. Avoid losing customers before the final sale by cutting down on the checkout process. Keep it simple with the right merchant account. Using the wrong merchant account which complicates the checkout process can harm your business, reported ExpertSure.
E-commerce businesses fail when they don’t listen to customer feedback. Your customers have an experience with your website which might be good or bad. Don’t let their experience go to waste by not hearing their suggestions for your business! Be on the lookout for feedback trends that could indicate an area to improve.
Standing Out in E-Commerce
E-commerce might be competitive, but the right strategy will keep you ahead of the crowd. BigCommerce claims the top trends for 2018 in e-commerce include community building and innovative thinking. There are no cookie-cutter rules for success, but following the tips above will give you a boost over the competition.
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