A/B Testing Basics: Confidence Level

confidence level

Confidence Level: The percentage of time that a statistical result would be correct if you took numerous random samples. Confidence is often associated with assuredness, and the statistical meaning is closely related to this common usage of the term. To state a percentage value for confidence in something is essentially stating a level of how “sure” you are that it will happen. In statistical terms, it is the expected percentage of time that your range of values will be correct if you were to repeat the same experiment over and over again. Unfortunately, there is no such thing as a…

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