Apple now forbids apps to mention price in their name

For a long time, iOS and Mac developers have published apps on the App Store which reference the software’s price in the title. It may seem a little crude to write “[Your App Name Here] — Free [App Function],” but it puts important information where users can easily see it. (And the word “Free” is more enticing than the word “Get,” which Apple uses for its free-to-download apps.) Now, though, the iPhone-maker is cracking down on this practice, which it’s long discouraged.

According to a report from VentureBeat, submitting an app to the App Store or Mac App Store with the word “Free” in the title now earns you a rejection, and this response:

Your app’s name, icons, screenshots, or previews to be displayed on the App Store include references to your app’s price, which is not considered a part of these metadata items.

Please remove any references to your app’s price from your app’s name, including any references to your app being free or discounted. If you would like to advertise changes to your app’s price, it would be appropriate to include this information in the app description. Changes to your app’s price can be made in the Pricing and Availability section of iTunes Connect.

Apple confirmed the newly-enforced policy (which also applies to screenshots of apps) to VentureBeat and AppleInsider. However, it’s not clear if or when existing apps which mention price in their title will also be forced to change. Google’s iOS Drive app, for example, is listed on the App Store as “Google Drive — free online storage.”

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