Text Message Marketing Best Practices covers 8 of the most important best practices that all businesses and organizations should follow when using text message marketing.
TEXT MESSAGING BEST PRACTICES
- Be clear about your text messaging program.
- Get permission to send text messages.
- Pay attention to the frequency of your text messaging.
- Include links and verbiage to disclaimers.
- Always provide an exit (typically STOP) to unsubscribe.
- Send your text message during normal hours.
- Use common language and avoid shortcuts new users may not understand.
- Provide value in every text message.