Are You Following these Text Messaging Best Practices?

Are You Following these Text Messaging Best Practices?

Text Message Marketing Best Practices covers 8 of the most important best practices that all businesses and organizations should follow when using text message marketing.


  1. Be clear about your text messaging program.
  2. Get permission to send text messages.
  3. Pay attention to the frequency of your text messaging.
  4. Include links and verbiage to disclaimers.
  5. Always provide an exit (typically STOP) to unsubscribe.
  6. Send your text message during normal hours.
  7. Use common language and avoid shortcuts new users may not understand.
  8. Provide value in every text message.


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