It’s difficult to imagine or remember a time when salespeople went into the field, armed only with the brochures or printouts they could carry.
Now, they can choose from a wide variety of digital sales tools. This week, two of those tools are coming together into a new integration that they say offers something new.
Waltham, Massachusetts-based Brainshark is known for providing sales skills and training, coaching, content curation and publishing, while Seattle-based Highspot has focused on organizing, finding, customizing, sharing and analyzing sales content.
Now, the two companies are announcing an integration that encompasses all those functions. They unveiled a strategic partnership back in October, and today they are showing the first implementation.