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How Data Management is Moving from IT to Marketing Teams

Over the years, there’s been a continual shift to customer data becoming increasingly accessible to marketers. And with the growth

Customers are all the same, right? Can’t we just pull metrics from our customer analytics and build strategies using averages?

Before we dive into strategies, let’s first define the difference between SMS and MMS messaging. SMS (Short Message Service) is

Poor data quality can impact the reach and reliability of your digital marketing campaigns. This can lead to bad product

Imagine sliding a report across the desk to your boss outlining how customer acquisition counts are through the roof and

High-level CRM questions you can ask to gain deeper customer understanding and actionable insights To truly gain an understanding of

It goes without saying that using data to think about your customers has become inescapable in today’s ever-changing landscape. But