“The customer is in charge.” “Everything revolves around your customer.”
These are not just clichés. They are principles that are core to competing and thriving in business today, especially for CMOs who are taking increasing responsibility for all things customer.
The good news is that CMOs have never been in a better position to deliver value to the business, to their customers and to their customers’ customers(in the case of B2B companies).
But it isn’t going to happen with positioning, programs and high-performing demand centers alone. Real customer impact starts with actively listening and bringing new ideas to your best customers and prospects. This effort could be your biggest difference-maker to crush your goals in 2017 and beyond.
After organizing our company’s Customer Advisory Board, prepping our 2017 Customer Conference and fresh off an active listening tour, I’ve gathered five important questions all marketing executives need to be ready to answer and to proactively share the answers with their customers in the year ahead.
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