At the beginning of the year, BrightLocal conducted its annual Local SEO Industry Survey, which seeks to gauge the general mood and outlook of professionals in the local search space. At the time, 78 percent of respondents believed that 2016 would be a “good” or “great” year for business. Now, as the year comes to a close, one can only wonder: Were they right?
Local SEO continues to be a thriving niche within the search industry. And this year, while relatively quiet, still saw some major developments that impacted how local search practitioners perform their jobs.