Facebook introduced auto-captioning for video ads last February, and the social network quietly began extending the feature to videos from pages in October.
According to Constine, the feature is powered by voice-recognition software, and page administrators with access to it will see a Generate button in the video editor or above the video, enabling them to add auto-captioning.
Page admins can then review, play back and edit the auto-generated captions prior to saving and posting their videos.
Facebook page admins: Do any of you have access to this feature? What are your thoughts so far?
Image on homepage courtesy of Shutterstock.