Klickkonzept is a Germany-based, online-marketing-performance agency that helps its clients in boosting their website KPIs. This case study is with reference to one of its eCommerce clients, point-rouge.
Klickkonzept made a couple of important observations per the data collected from Google Analytics and a usability test done by them. The data highlighted a high number of abandoned carts and a high bounce rate contributing to a low conversion rate.
All these observations helped Klickkonzept understand where the leakage was happening in point-rouge’s conversion funnel. It used these insights and observations to craft the absolute conversion rate optimization (CRO) approach and test it with the VWO conversion optimization platform.
Keeping a clear objective in mind and with the right CRO approach, Klickkonzept was able to get a 19.24% revenue hike and a 7.12% conversion boost for point-rouge.
Listening to your customers is the key to stepping up your game in Conversion Optimization. Consider what your consumers are thinking and rely on data. With these 2 together, it’s pretty powerful and like Hulk, even those numbers turn green.
Download the complete case study to know how Klickkonzept made a revenue boost by leveraging visitor insights with the help of VWO.
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