People aren’t reading as much as they were, as it turns out. According to a study from the US Bureau of Labor Statistics, Americans are only reading 19 minutes a day. Contrast this with a recent report showing that people are watching over 1 BILLION hours of YouTube video per day. (I know this isn’t apples to apples, but those numbers are both staggering in their own right.) This is one of two reasons why you should consider adding videoblogging to your content marketing plans.
How to Get Started With Videoblogging: The Strategy
Strategically, this is a marketing effort and should be treated as such. The goal of video blogging is to create media that is more personable and that helps your buyers and prospects connect more with you and your company. In a big company, this means the marketing department owns the creation of these kinds of video assets, but if you’re create video with the employees that people want to actually learn more from, this won’t go far. If you’re a small or solo business, you’re all the departments anyway.