Infographic: A Breakdown of Color Preferences by Gender
Choosing the right colors for a web or app design can be one of the most difficult decisions there is. Funny right? Not the coding, not the copy – the darn colors! Those who are not skilled in graphic design or the arts should probably leave this decision alone (we always botch it) :). One factor that comes into play when making these palette decisions is: what gender are you targeting? The infographic below will shed some light on how men and women perceive colors differently and even how they name colors differently. These interesting insights may adjust your thinking…
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