Lyris Launches Automated Content Personalization
- Lyris has released Lyris Predictive Personalization, a content engine for publishers to combine machine learning with digital messaging automation to deliver contextually personalized content to each individual subscriber.
By effectively combining content with audience demographic and behavioral data, Lyris Predictive Personalization increases conversions and advertising revenue by empowering publishers to maximize engagement. Clients are already seeing a 2x to 3x increase in open and click-through rates, 25% to 50% reduction in subscriber churn, and saving time on creation and curation.
Delivering meaningful content at scale across digital channels requires intelligent automation. Lyris Predictive Personalization is designed to take advantage of everything a publisher knows about its audience, augment it with real-time interactions and automatically assemble and deliver the most appropriate messages to subscribers across their preferred digital channels. This is key for driving engagement and ultimately more revenue. Sylvia Sierra, SVP customer acquisition and retention at Access Intelligence
By automating the assembly and delivery of individually tailored messages that includes any type and quantity of published material, Lyris Predictive Personalization streamlines campaign execution and reduces message creation and curation time. This results in value-based subscriber relationships that generate more ad revenue and conversions and significantly reduces subscriber churn.
Scaling personalization up seems to contradict the very definition of the word, and in truth, no one is going to write one million unique emails, not in this lifetime. Lyris Predictive Personalization makes sending one million individually personalized emails as easy as sending one. Lyris now lets publishers send personalized messages based on real-time data when each individual user is most likely to engage with it. Akin Arikan, senior director of product marketing at Lyris
ABOUT LYRIS, INC.
Lyris Predictive Personalization is part of Lyris’ Audience Messaging Platform. Lyris is a leader of email and digital marketing solutions that help companies reach audiences at scale and create personalized value at every touch point. Lyris’ products and services empower publishers to design, automate, and optimize experiences that facilitate superior engagement, increase conversions, and deliver measurable business value.
