Marketing Land’s annual Hashtag Bowl is just a few days away, and a flood of Super Bowl ads have finally been released online. Some advertisers are making news and attracting buzz by being contemporary — releasing ads that tie-in with current events, but doing it without being overly political. Other advertisers are sticking with more tried-and-true themes like sex and violence.
In this week’s episode of our Marketing Land Live podcast, Amy Gesenhues and I talk about the hits and misses so far with Super Bowl ads that have been pre-released. We share our own favorites, and also talk about the ways advertisers are trying to maximize the visibility of their ads and teaser videos.
This week’s episode runs about 29 minutes. You can listen here or use the link below to subscribe via your favorite podcast service.
YouTube playlist: Official 2017 Super Bowl LI #SB51 Ad Teasers & Commercials
Thanks for listening! We’ll be back next week with another episode of Marketing Land Live.