Don’t Advertise to Existing Customers, Says Serial Ecommerce Entrepreneur
Taylor Holiday runs three successful ecommerce businesses, a thriving ecommerce-focused ad agency, and an educational membership community for advertising matters.
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Customers
Direct-to-consumer Brands Gaining Customers and Clout
Direct-to-consumer companies increasingly rely on crowdfunding for initial capital. Indiegogo, a crowdfunding portal, now offers “InDemand” to assist startups in
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User Experience: it’s about More than just your Customers
Looking back on the last five years, digital requirements for B2C companies have expanded tenfold. The conversion from pen and
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Smart E-commerce: How to turn Holiday Buyers into Loyal Customers?
As e-commerce is gaining more share of the total sales market, most major businesses have started using this mode of
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Enable HTTP/2 for Happier Customers, Better SEO
Enabling your company’s website to use HTTP/2 could result in better performance, happier customers, and improved rankings on search engines.
Read moreA tactical guide to creating emotional connections with your customers
Anxiety. Relief. Pain. Desire. Frustration. We’ve been talking a lot about emotion lately. And for data-driven marketers, it’s easy to…Read
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Get to Know Your Customers with AWeber, Zapier, and Typeform
It’s that time of the year again for marketing predictions! What’s the next big thing or modern trend in digital
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How to Turn Seasonal Shoppers into Lifetime Customers
With the holiday shopping season upon us, getting more traffic and converting more shoppers into buyers is key to reaching
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Why Single Opt-In? And an Update for Our EU Customers
Last Tuesday, we announced in an email to our customers that MailChimp is adding single opt-in as an option for
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‘How Can I Help?’ – 4 Ways To Become Your Customer’s Helpful Advisor
Helping others, according to an ancient Chinese proverb, is the key to a happy life. Offering a helping hand to
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