Data-Driven Marketing: The Convergence of Personalization, Lifecycle Marketing and Channels
The customer journey is no longer linear. While some consumers opt-in to an email list the first time they visit
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DataDriven
5 Data-Driven Strategies to Personalize Your Holiday Marketing Campaigns
This holiday season, it is imperative not to get lost in the shuffle with the massive amount of emails flooding
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7 Risks of Data-Driven Content Creation & 8 Tips to Avoid Them
Wanna create well-performing content and be original too? Then it might be time to stop digging into data and try
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Data-Driven Optimization: How The Moneyball Method Can Deliver Increased Revenues
Whether your current ROI is something to brag about or something to worry about, the secret to making it shine
Read moreA Data-Driven Culture and Insights-Driven Marketing: Strategic Practices from Billion Dollar Brands
Understanding a few key cross-functional relationships can greatly impact your retail Acquisition, Conversion and Retention efforts. Valuable strategies and tactics
Read moreInformation Generation: Reaching Millennials with a Data-Driven Approach
According to a recent survey by Zillow, millennials spend more time researching, shopping around for the best option and comparing prices
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