Covid-19 Is Driving Some Brands to DTC
The coronavirus pandemic has accelerated the pace of digital transformation in retail, prompting some brands to focus on direct-to-consumer channels.
Read more
Driving
Apparel from Plastic Waste Driving DTC Fashion Brands
Most of us like to think that the plastic items we deposit in a recycling bin are actually recycled. Unfortunately,
Read more
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing
Read more
Reports: digital, especially mobile, driving trillions in offline retail spending
The $ 354 billion in 2016 e-commerce sales is small potatoes compared with offline retail spending: over $ 4.5 trillion
Read more10 Trends Driving Visual Content Marketing in 2017 (Infographic)
Visual content has become so prevalent that it’s no longer just a piece of the marketing industry, but its core.
Read moreCMOs: Data and Martech Key To Driving Revenue and Increasing Margin
According to a recent report, The CMO Shift to Gaining Business Lift from the CMO Council and Deloitte, "the CMO of today
Read moreDriving In-Store Traffic this Holiday Season
by Megan Ouellet, Director of Content Marketing. Reach out and say hi to Megan on LinkedIn. Prime Day is July
Read moreRetailers are Improving Experience and Driving Revenue with Text Messaging
The statistics are overwhelming that consumers pay more and engage further with companies that offer a great user experience with
Read moreAlways Be Closing: 10 Statistics Driving Sales Change
The team at Microsoft has put together a fantastic white paper on the challenges and successes of sales organizations, their
Read more