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Retail Returns Can Be Hazardous and Subject to Fines

Booming retail sales in November and December can lead to tons of returns and exchanges in January. Some of those

Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject

Kasey Wiese knows that belts are often one of the most overlooked fashion accessories on the market. It can be

They say don’t judge an email by its subject line, but let’s be honest: We’re always keeping an eye out

Advertising legend David Ogilvy once said, “Five times as many people read the headline as read the body copy. When