Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the
Read moreHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the
Read moreCross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize
Read moreMarketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer “ad blindness,”
Read moreFor years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So
Read moreOver the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not
Read moreGoogle-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used
Read moreFacebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with
Read moreHere’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the
Read moreAcxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based identities,
Read moreby Matt Vollmer, Listrak Product Manager. Reach out and say hi to Matt on LinkedIn. In the U.S., we spend
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