Marketing Day: B2B AdWords best practices, YouTube Studio beta & Gmail ad targeting
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the
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targeting
Cross-Device Targeting and Marketing: The Ultimate Personalization Tactic
Cross-device identification lets you collect customer browse and purchase data across multiple devices, and then use that data to personalize
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Five Steps to Successful Audience Targeting in Online Ad Campaigns
Marketers today face many challenges, no matter their industry. With competition coming from all angles and unshakable consumer “ad blindness,”
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Using Link Targeting for Improved Inbox Personalization
For years now, email marketing has continued to defy the haters and provide a reliable, measurable channel for businesses. So
Read moreAge, Gender Targeting Are Broken; Publishers’ First-Party Data Can Fix Them
Over the past few months, several reports have described major inaccuracies in age and gender targeting. Pinsight Media reported that not
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YouTube gains access to Google account data for ad targeting, teases new measurement solution
Google-owned YouTube made several announcements on Friday. The most immediate update is that Google account data can now be used
Read moreFacebook Extends Dynamic Ads Targeting to Users’ Web Activity
Facebook extended the targeting capabilities of its dynamic ads to users’ web activity. Director of product marketing Maz Sharafi spoke with
Read moreMarketing Day: New EU proposals for ad targeting, Facebook ads & voice search
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the
Read moreAcxiom launches Audience Cloud for unified generation of audience segments and targeting
Acxiom has announced a new self-service tool called Audience Cloud that allows marketers to generate audience segments using people-based identities,
Read more3 Highly Effective Facebook Audience Targeting Strategies
by Matt Vollmer, Listrak Product Manager. Reach out and say hi to Matt on LinkedIn. In the U.S., we spend
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