The Crazy Egg Guide to Website Image Optimization

the crazy egg guide to website image optimization

The lowest hanging fruit when it comes to conversion rate optimization (CRO) is to reduce the file size (memory) of your images. It doesn’t require A/B testing, and you don’t need a statistics or scientific background. For these reasons, image optimization is a go-to conversion rate optimization practice that all companies should employ as soon as possible. The actual work of reducing the size of your images is relatively easy. So it’s a great task for interns or entry-level employees. This guide is quite lengthy. Also, it is intended to remain timeless. We will continually update this guide throughout the…

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