Twitter explores interest in paid version of TweetDeck with more analytics


Twitter is testing the waters to see if highly engaged users would be interested in a paid subscription version of TweetDeck. There’s no indication to suggest that such a service will be available soon, but the idea could be to give power users and brands the necessary tools to maximize reach on the service and showcase its real potential.

“We’re conducting a survey to assess the interest in a new, more enhanced version of Tweetdeck,” a company spokesperson told VentureBeat in a statement. “We regularly conduct user research to gather feedback about people’s Twitter experience and to better inform our product investment decisions, and we’re exploring several ways to make Tweetdeck even more valuable for professionals.”

Journalist Andrew Tavani spotted the survey and flagged it on (where else?) Twitter. In it, people are asked their opinions about whether they would like an “advanced TweetDeck experience”, one that provides tools to keep track of what’s happening in the world, provide more insights, and “see the broadest range of what people are saying on Twitter.” If brought to life, it would be available for an undetermined monthly fee and provide features to post, view, and receive alerts, trends, and additional analytics that the rest of the 319 million monthly active users on the platform.

If you’re not familiar with TweetDeck, it’s a social media management tool similar to Hootsuite and was acquired by Twitter in 2011. And while Twitter has rolled out a host of changes and updates, it has done little to really update the TweetDeck experience. So this premium subscription version could be significant, especially transforming the tool into a more robust command center for brands and highly active users to manage their presence, especially around how to communicate with followers, handle promoted tweets, livestreams through Periscope, and more.

One of Jack Dorsey’s priorities as Twitter chief executive has been to make it easier to use and while many have focused on bringing on-board new users, there’s also a need to help existing users optimize their time on the service. An advanced version of TweetDeck could alleviate some of these issues, while also opening up a new revenue stream for Twitter.

Social – VentureBeat

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