The effectiveness of outdoor advertising has been recognized for many years, but using digital on outdoor displays makes it a whole new medium. Instantaneous updates, rotating messages and eye-popping visuals with motion all come standard with digital outdoor signage, which can…

• Eliminate the cost of regularly printing, distributing and updating giant signage
• Change messages every few seconds, with multiple advertisers rotating slots on one board
• Automatically vary messages by time of day, day of the week, even the temperature outside
• Let advertisers instantly vary certain programming (for example, a board advertising local TV news can promote tonight’s top story)