{"id":17709,"date":"2026-04-01T13:18:02","date_gmt":"2026-04-01T06:18:02","guid":{"rendered":"https:\/\/lctech.vn\/?p=17709"},"modified":"2026-04-22T22:21:07","modified_gmt":"2026-04-22T15:21:07","slug":"hieu-ung-domino-cua-chi-phi-nang-luong-khi-loi-nhuan-khong-sut-giam-truc-tiep-ma-bi-bao-mon-tu-ben-trong","status":"publish","type":"post","link":"https:\/\/lctech.vn\/en\/hieu-ung-domino-cua-chi-phi-nang-luong-khi-loi-nhuan-khong-sut-giam-truc-tiep-ma-bi-bao-mon-tu-ben-trong\/","title":{"rendered":"HI\u1ec6U \u1ee8NG DOMINO C\u1ee6A CHI PH\u00cd N\u0102NG L\u01af\u1ee2NG: KHI L\u1ee2I NHU\u1eacN KH\u00d4NG S\u1ee4T GI\u1ea2M TR\u1ef0C TI\u1ebeP, M\u00c0 B\u1eca &#8220;B\u00c0O M\u00d2N&#8221; T\u1eea B\u00caN TRONG"},"content":{"rendered":"<p data-path-to-node=\"2\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">Gi\u1eefa b\u1ed1i c\u1ea3nh gi\u00e1 nhi\u00ean li\u1ec7u t\u0103ng v\u1ecdt, nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 coi \u0111\u00e2y \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00fa s\u1ed1c chi ph\u00ed \u0111\u1ea7u v\u00e0o. Tuy nhi\u00ean, ph\u00e2n t\u00edch s\u00e2u h\u01a1n cho th\u1ea5y t\u00e1c \u0111\u1ed9ng th\u1ef1c s\u1ef1 v\u01b0\u1ee3t xa chi ph\u00ed v\u1eadn t\u1ea3i, lan r\u1ed9ng qua m\u1ed9t chu\u1ed7i logic v\u1ec1 t\u00e0i ch\u00ednh v\u00e0 v\u1eadn h\u00e0nh, \u00e2m th\u1ea7m nh\u01b0ng t\u00e0n ph\u00e1 n\u1eb7ng n\u1ec1 hi\u1ec7u su\u1ea5t kinh doanh.<\/span><\/p>\n<p data-path-to-node=\"3\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">Quan tr\u1ecdng nh\u1ea5t, th\u1ecb tr\u01b0\u1eddng hi\u1ebfm khi cho ph\u00e9p m\u1ed9t ph\u1ea3n \u1ee9ng ho\u00e0n h\u1ea3o. Chi ph\u00ed t\u0103ng kh\u00f4ng \u0111\u1ea3m b\u1ea3o r\u1eb1ng doanh nghi\u1ec7p c\u00f3 kh\u1ea3 n\u0103ng \u0111\u1ea9y to\u00e0n b\u1ed9 g\u00e1nh n\u1eb7ng \u0111\u00f3 sang cho kh\u00e1ch h\u00e0ng.<\/span><\/p>\n<p data-path-to-node=\"4\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"4\" data-index-in-node=\"0\">1. \u0110i\u1ec1u G\u00ec Th\u1ef1c S\u1ef1 B\u1ecb \u1ea2nh H\u01b0\u1edfng Khi Chi Ph\u00ed V\u1eadn T\u1ea3i T\u0103ng?<\/b> <\/span><\/p>\n<p data-path-to-node=\"4\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">V\u1eadn t\u1ea3i kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t kho\u1ea3n m\u1ee5c chi ph\u00ed ri\u00eang l\u1ebb; n\u00f3 l\u00e0 m\u1ed9t th\u00e0nh ph\u1ea7n len l\u1ecfi kh\u1eafp to\u00e0n b\u1ed9 chu\u1ed7i gi\u00e1 tr\u1ecb:<\/span><\/p>\n<ul data-path-to-node=\"5\">\n<li>\n<p data-path-to-node=\"5,0,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">Nguy\u00ean v\u1eadt li\u1ec7u \u0111\u1ea7u v\u00e0o<\/b> (Inbound raw materials)<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,1,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">Ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m<\/b> (Product distribution)<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"5,2,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">Logistics ch\u1eb7ng cu\u1ed1i<\/b> (Last-mile logistics)<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"6\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">Khi chi ph\u00ed n\u00e0y t\u0103ng l\u00ean, to\u00e0n b\u1ed9 c\u1ea5u tr\u00fac chi ph\u00ed c\u1ee7a c\u00f4ng ty b\u1ecb th\u1ed5i ph\u1ed3ng \u0111\u1ed3ng lo\u1ea1t. Tuy nhi\u00ean, doanh thu l\u1ea1i kh\u00f4ng t\u1ef1 \u0111\u1ed9ng ph\u00ecnh to theo t\u1ef7 l\u1ec7 t\u01b0\u01a1ng \u1ee9ng.<\/span><\/p>\n<p data-path-to-node=\"7\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"7\" data-index-in-node=\"0\">2. T\u1ea1i Sao Kh\u00f4ng \u0110\u01a1n Gi\u1ea3n L\u00e0 T\u0103ng Gi\u00e1 B\u00e1n?<\/b> V\u1ec1 m\u1eb7t l\u00fd thuy\u1ebft, c\u00e1c c\u00f4ng ty c\u00f3 th\u1ec3 t\u0103ng gi\u00e1 \u0111\u1ec3 b\u00f9 \u0111\u1eafp chi ph\u00ed. Nh\u01b0ng tr\u00ean th\u1ef1c t\u1ebf, \u0111i\u1ec1u n\u00e0y b\u1ecb c\u1ea3n tr\u1edf b\u1edfi:<\/span><\/p>\n<ul data-path-to-node=\"8\">\n<li>\n<p data-path-to-node=\"8,0,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"8,0,0\" data-index-in-node=\"0\">\u0110\u1ed9 co gi\u00e3n c\u1ee7a c\u1ea7u theo gi\u00e1:<\/b> Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 mua \u00edt \u0111i ho\u1eb7c chuy\u1ec3n sang \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,1,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"8,1,0\" data-index-in-node=\"0\">\u00c1p l\u1ef1c c\u1ea1nh tranh:<\/b> \u0110\u1eb7c bi\u1ec7t ph\u1ed5 bi\u1ebfn \u1edf c\u00e1c ng\u00e0nh c\u00f3 bi\u00ean l\u1ee3i nhu\u1eadn m\u1ecfng nh\u01b0 FMCG (H\u00e0ng ti\u00eau d\u00f9ng nhanh), b\u00e1n l\u1ebb v\u00e0 xu\u1ea5t kh\u1ea9u.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"8,2,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"8,2,0\" data-index-in-node=\"0\">R\u1ee7i ro m\u1ea5t th\u1ecb ph\u1ea7n d\u00e0i h\u1ea1n:<\/b> Vi\u1ec7c t\u0103ng gi\u00e1 trong ng\u1eafn h\u1ea1n c\u00f3 th\u1ec3 l\u00e0m suy y\u1ebfu \u0111\u1ecbnh v\u1ecb th\u01b0\u01a1ng hi\u1ec7u.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"9\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">H\u1ec7 qu\u1ea3 l\u00e0, c\u00e1c doanh nghi\u1ec7p th\u01b0\u1eddng th\u1ea5y m\u00ecnh b\u1ecb k\u1eb9t gi\u1eefa hai g\u00e1nh n\u1eb7ng: chi ph\u00ed t\u0103ng v\u1ecdt v\u00e0 s\u1ef1 b\u1ea5t l\u1ef1c trong vi\u1ec7c t\u0103ng gi\u00e1 b\u00e1n theo m\u1ee9c t\u01b0\u01a1ng x\u1ee9ng.<\/span><\/p>\n<p data-path-to-node=\"10\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"10\" data-index-in-node=\"0\">3. M\u1eaft X\u00edch Quy\u1ebft \u0110\u1ecbnh: Chi Ph\u00ed \u0110\u01b0\u1ee3c &#8220;H\u1ea5p Th\u1ee5&#8221; \u1ede \u0110\u00e2u?<\/b> <\/span><\/p>\n<p data-path-to-node=\"10\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">N\u1ebfu chi ph\u00ed kh\u00f4ng th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ea9y ho\u00e0n to\u00e0n sang th\u1ecb tr\u01b0\u1eddng, ph\u1ea7n d\u00f4i d\u01b0 s\u1ebd \u0111i v\u1ec1 \u0111\u00e2u?<\/span><\/p>\n<p data-path-to-node=\"11\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">C\u00e2u tr\u1ea3 l\u1eddi n\u1eb1m \u1edf bi\u00ean l\u1ee3i nhu\u1eadn (profit margin). \u0110\u00e2y \u0111\u00f3ng vai tr\u00f2 nh\u01b0 &#8220;b\u1ed9 \u0111\u1ec7m t\u00e0i ch\u00ednh&#8221; c\u1ee7a c\u00f4ng ty \u2014 khu v\u1ef1c h\u1ea5p th\u1ee5 c\u00e1c bi\u1ebfn \u0111\u1ed9ng chi ph\u00ed. Khi chi ph\u00ed v\u1eadn t\u1ea3i t\u0103ng:<\/span><\/p>\n<ul data-path-to-node=\"12\">\n<li>\n<p data-path-to-node=\"12,0,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">Gi\u00e1 v\u1ed1n h\u00e0ng b\u00e1n (COGS) t\u0103ng.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,1,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">Doanh thu d\u1eadm ch\u00e2n t\u1ea1i ch\u1ed7 ho\u1eb7c t\u0103ng tr\u01b0\u1edfng kh\u00f4ng \u0111\u00e1ng k\u1ec3.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"12,2,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"12,2,0\" data-index-in-node=\"0\">K\u1ebft qu\u1ea3:<\/b> Kho\u1ea3ng c\u00e1ch gi\u1eefa doanh thu v\u00e0 chi ph\u00ed b\u1ecb thu h\u1eb9p.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"13\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">N\u00f3i c\u00e1ch kh\u00e1c, c\u00e1c c\u00f4ng ty kh\u00f4ng m\u1ea5t ti\u1ec1n ngay l\u1eadp t\u1ee9c do doanh thu s\u1ee5t gi\u1ea3m, m\u00e0 do <b data-path-to-node=\"13\" data-index-in-node=\"84\">s\u1ef1 n\u00e9n bi\u00ean l\u1ee3i nhu\u1eadn<\/b> (margin compression).<\/span><\/p>\n<p data-path-to-node=\"14\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"14\" data-index-in-node=\"0\">4. Hi\u1ec7u \u1ee8ng G\u1ee3n S\u00f3ng Kh\u1eafp H\u1ec7 Th\u1ed1ng T\u00e0i Ch\u00ednh<\/b><\/span><\/p>\n<p data-path-to-node=\"14\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"> S\u1ef1 n\u00e9n bi\u00ean l\u1ee3i nhu\u1eadn kh\u00f4ng ph\u1ea3i l\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac; n\u00f3 l\u00e0 ch\u1ea5t x\u00fac t\u00e1c cho m\u1ed9t ph\u1ea3n \u1ee9ng d\u00e2y chuy\u1ec1n:<\/span><\/p>\n<ul data-path-to-node=\"15\">\n<li>\n<p data-path-to-node=\"15,0,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"15,0,0\" data-index-in-node=\"0\">D\u00f2ng ti\u1ec1n y\u1ebfu \u0111i<\/b> \u2192 Gi\u1ea3m n\u0103ng l\u1ef1c t\u00e1i \u0111\u1ea7u t\u01b0.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,1,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"15,1,0\" data-index-in-node=\"0\">Bi\u00ean EBITDA th\u1ea5p h\u01a1n<\/b> \u2192 T\u00e1c \u0111\u1ed9ng ti\u00eau c\u1ef1c \u0111\u1ebfn \u0111\u1ecbnh gi\u00e1 doanh nghi\u1ec7p.<\/span><\/p>\n<\/li>\n<li>\n<p data-path-to-node=\"15,2,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"15,2,0\" data-index-in-node=\"0\">R\u1ee7i ro t\u00e0i ch\u00ednh t\u0103ng cao<\/b> \u2192 Chi ph\u00ed v\u1ed1n (cost of capital) \u0111\u1eaft \u0111\u1ecf h\u01a1n.<\/span><\/p>\n<\/li>\n<\/ul>\n<p data-path-to-node=\"16\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">\u0110i\u1ec1u n\u00e0y gi\u1ea3i th\u00edch t\u1ea1i sao c\u00e1c nh\u00e0 \u0111\u1ea7u t\u01b0 v\u00e0 Gi\u00e1m \u0111\u1ed1c T\u00e0i ch\u00ednh (CFO) kh\u00f4ng ch\u1ec9 theo d\u00f5i doanh thu, m\u00e0 c\u00f2n c\u1ef1c k\u1ef3 nh\u1ea1y c\u1ea3m v\u1edbi s\u1ef1 bi\u1ebfn \u0111\u1ed9ng c\u1ee7a chi ph\u00ed \u0111\u1ea7u v\u00e0o.<\/span><\/p>\n<p data-path-to-node=\"17\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><b data-path-to-node=\"17\" data-index-in-node=\"0\">K\u1ebft lu\u1eadn: L\u1ee3i Nhu\u1eadn Kh\u00f4ng &#8220;R\u1edbt&#8221;, Ch\u00fang B\u1ecb B\u00e0o M\u00f2n Qua Bi\u00ean L\u1ee3i Nhu\u1eadn<\/b> Chu\u1ed7i logic t\u01b0\u1edfng ch\u1eebng \u0111\u01a1n gi\u1ea3n:<\/span><\/p>\n<blockquote data-path-to-node=\"18\">\n<p style=\"text-align: center;\" data-path-to-node=\"18,0\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\"><i data-path-to-node=\"18,0\" data-index-in-node=\"0\">Gi\u00e1 nhi\u00ean li\u1ec7u \u2191 \u2192 Chi ph\u00ed v\u1eadn t\u1ea3i \u2191 \u2192 \u2026&#8230;&#8230;&#8230;. \u2192 L\u1ee3i nhu\u1eadn \u2193<\/i><\/span><\/p>\n<\/blockquote>\n<p data-path-to-node=\"19\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">Th\u1ef1c ch\u1ea5t \u0111\u01b0\u1ee3c ho\u00e0n thi\u1ec7n b\u1edfi m\u1ed9t m\u1eaft x\u00edch c\u00f2n thi\u1ebfu v\u00f4 c\u00f9ng quan tr\u1ecdng: <b data-path-to-node=\"19\" data-index-in-node=\"73\">S\u1ef1 n\u00e9n bi\u00ean l\u1ee3i nhu\u1eadn<\/b>.<\/span><\/p>\n<p data-path-to-node=\"20\"><span style=\"font-family: 'times new roman', times, serif; font-size: 16px;\">\u0110\u00e2y l\u00e0 c\u01a1 ch\u1ebf c\u1ed1t l\u00f5i ph\u1ea3n \u00e1nh c\u00e1ch c\u00e1c doanh nghi\u1ec7p h\u1ea5p th\u1ee5 c\u00e1c c\u00fa s\u1ed1c chi ph\u00ed trong th\u1ef1c t\u1ebf. Do \u0111\u00f3, trong qu\u1ea3n tr\u1ecb hi\u1ec7n \u0111\u1ea1i, c\u00e2u h\u1ecfi n\u1ec1n t\u1ea3ng kh\u00f4ng c\u00f2n l\u00e0 &#8220;c\u00f3 n\u00ean t\u0103ng gi\u00e1 hay kh\u00f4ng&#8221;, m\u00e0 l\u00e0 l\u00e0m th\u1ebf n\u00e0o \u0111\u1ec3 b\u1ea3o v\u1ec7 bi\u00ean l\u1ee3i nhu\u1eadn tr\u01b0\u1edbc nh\u1eefng bi\u1ebfn \u0111\u1ed9ng n\u0103ng l\u01b0\u1ee3ng ng\u00e0y c\u00e0ng kh\u00f3 l\u01b0\u1eddng.<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>Gi\u1eefa b\u1ed1i c\u1ea3nh gi\u00e1 nhi\u00ean li\u1ec7u t\u0103ng v\u1ecdt, nhi\u1ec1u doanh nghi\u1ec7p ch\u1ec9 coi \u0111\u00e2y \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t c\u00fa s\u1ed1c<\/p>","protected":false},"author":7,"featured_media":17713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[35],"tags":[],"class_list":["post-17709","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tin-tuc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.5 (Yoast SEO v25.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>HI\u1ec6U \u1ee8NG DOMINO C\u1ee6A CHI PH\u00cd N\u0102NG L\u01af\u1ee2NG: KHI L\u1ee2I NHU\u1eacN KH\u00d4NG S\u1ee4T GI\u1ea2M TR\u1ef0C TI\u1ebeP, M\u00c0 B\u1eca &quot;B\u00c0O M\u00d2N&quot; 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